AvatarLabs Announces Launch of App for iPhone and iPod Touch Based on DreamWorks Animation SKG Release 'Monsters vs. Aliens'

LOS ANGELES, March 24, 2009 /PRNewswire via COMTEX/ ----AvatarLabs, one of Hollywood's leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, announced today the U.S. launch of the "Monsters vs. Aliens" iPhone and iPod Touch application on Apple's App Store in support of the upcoming theatrical release from DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090324/LA87507)

There are two versions of the app available now on the Apple App Store. The LITE version is a free download that allows users to learn more about the film, watch videos, view downloadable film stills and find show times at nearby theaters. There is also a special interactive sneak peek of one of the film's Monsters: B.O.B., the indestructible gelatinous mass hidden from the public eye by the government.

"'B.O.B.' is one of our favorite characters from the film," says Mr. Cook, "so we jumped at the chance to feature him in the app. He's funny and gelatinous, which makes him exciting to animate, and perfect to play with for kids of all ages."

Users can also purchase the FULL app to receive a B.O.B. Bundle suite of activities, including:

   --  A soundboard with over 30 B.O.B. Blurbs
--  More ways to play with B.O.B. - from swiping and poking to
"eye-popping" experiences
--  Containment Center-tainment featuring "B.O.B. Says" and
"Monster Match" (with unique character cards and additional
B.O.B. sound clips) and 4 levels of B.O.B.'s favorite game:
"52 Pickup"

The B.O.B. apps are designed to take advantage of Apple's innovative Multi-Touch user interface and accelerometer, including tapping, tilting and shaking the device.

The free "MONSTERS VS. ALIENS" B.O.B. app and the "MONSTERS VS. ALIENS" B.O.B. Bundle for sale at $1.99 are both available from Apple's App Store on iPhone and iPod touch or at http://www.apple.com/iphone/appstore/

Other links:

Full App: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307956523&mt=8

Lite App:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308050447&mt=8

"We are very excited to launch these apps," Cook adds, "Bringing DreamWorks Animation's 'Monsters vs. Aliens' to the iPhone and iPod Touch means people can interact with the brand and its most popular character, wherever they are. Not only will this create more goodwill towards the brand, but it will also act like viral marketing, with friends and family being introduced to the character via this very fun and interactive medium."

ABOUT "MONSTERS VS. ALIENS:"

"Monsters vs. Aliens" is the latest film from DreamWorks Animation and marks the company's first feature film to be produced in stereoscopic 3D technology. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. Alerted to the threat of this new monster, the military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of other monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus.

Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, The President is persuaded by General W.R. Monger to enlist the motley crew of Monsters to combat the Alien Robot and save the world from imminent destruction.

ABOUT AVATARLABS

Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood's most successful online marketing, mobile and gaming agencies. The company is the winner of two 2008 Digital Movie Advertising Creative Showcase Awards, a 2008 "OMMA" Award, and four 2008 W-3 Awards, adding to a plethora of previously-won industry awards and honors.

AvatarLabs was recently behind the online promotional campaign for "Watchmen" and is currently working on an upcoming iPhone campaign promoting "Terminator Salvation." In addition, the company was also involved in the online marketing behind such major hit films as "The Dark Knight," "Wall-E," "Slumdog Millionaire" and "The Curious Case of Benjamin Button." Please visit www.avatarlabs.com or call (818) 784-2200.

SOURCE AvatarLabs

http://www.avatarlabs.com

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