Tuesday, March 31, 2009

iPod Touch generates more traffic than most phones

Apple's mobile-device user interface has made it so much easier to access the Internet compared to other mobile devices that its iPod Touch, which isn't even a mobile phone, beats out all mobile phones except the iPhone in terms of volume of Internet access, according to data released by AdMob.

The iPod Touch doesn't have a cellular connection, but users can access the Internet via Wi-Fi. It generated 6.7 percent of mobile traffic for AdMob in February. That's less than the 11.2 percent traffic generated from the iPhone, but more than any other mobile phone. Motorola's Razr came in third place, with 2.9 percent of AdMob's traffic.

AdMob hosts a mobile advertising network. Each time a mobile user opens a Web page that is part of the network, AdMob records that hit. It serves ads on 6,000 mobile Web sites and 1,000 applications around the world.

AdMob discovered some other interesting trends. Smartphones continue to generate more mobile Internet access than regular phones. Over six months, despite the economic downturn, smartphones increased their share of mobile Internet access from 26 percent to 33 percent in February, AdMob reported.

AdMob defines a smartphone as a device that runs a complete operating system, such as Symbian, Windows Mobile or Android.

Worldwide, the iPhone accounted for 33 percent of smartphone requests to AdMob in February, but Symbian was still in first place by operating system. Symbian phones generated 43 percent market share.

By individual device, the Nokia N70 came in second place among smartphones, with 7.1 percent of requests. Windows Mobile phones didn't make it into the top 10 smartphones, which was otherwise split among Research In Motion and Nokia, with the Palm Centro at number nine with 2.6 percent of the traffic.

In the U.S. the results were, predictably, different. Nokia didn't make it into the top 10 smartphones accessing AdMob's network. The iPhone generated 49.5 percent of traffic in the U.S. for AdMob, followed by the BlackBerry Curve, the BlackBerry Pearl and the Palm Centro. The Android phone came in fifth place, with 5.2 percent of the traffic.

Windows Mobile made it into the ranking in the U.S., with the Samsung Blackjack II generating 1.6 percent of traffic, placing it eighth among devices. The HTC Touch, which also runs Windows Mobile, came in ninth place with 1 percent of traffic for AdMob.

AdMob did not count the iPod Touch in those results since it does not categorize it as a smartphone because it doesn't have phone capabilities. AdMob did include the iPod Touch, however, in its overall list of handsets that included smartphones and regular phones like the Razr.

source

Monday, March 30, 2009

iPod shuffle review: where we're going, we don't need clicks

The third-generation iPod shuffle has caused quite a stir thanks to its lack of buttons and the inclusion of a proprietary headphone controller chip. At the same time, Apple fans are loving the even-sleeker music player. Ars takes a look in its latest review to see whether the pros are worth the cons.

iPod shuffle review: where we're going, we don't need clicks

The third-generation iPod shuffle is here, and not a soul saw it coming. (These days, that's a rarity.) Apple's new buttonless wonder has been making waves and ruffling feathers in the days since its introduction, so we took some time with it to really see whether the hype—and the hate—was warranted.

Unlike the 2G shuffle, which came in a variety of colors, the third-gen iPod shuffle now comes in only two "colors" (if you can even call them that)—black and silver. This is sure to disappoint color enthusiasts and parents who love giving shuffles as stocking stuffers, but we wouldn't be surprised to see colors return to the shuffle line in time. More importantly, however, the new shuffle now comes with 4GB of storage space for the same price ($79) as the 2G shuffle's 1GB. That's half of an iPhone 3G, or a low-end 4G iPod nano.

What your $79 gets you

The 3G iPod shuffle comes in a square plastic box designed along the same lines as the packaging for other iPods.

The shuffle and headphone clicker are suspended front and center, while the USB 2.0 cable, remainder of the headphones, and a small instruction booklet are nestled underneath.

Compared to the previous shuffle...

Compared to the previous shuffle, the new version obviously has no buttons, which is its main selling point, of course. We'll elaborate on this further into the review. Other than the lack of buttons, the new shuffle is also smaller and more stick-like, though it's still much tinier than the original gum-pack-sized shuffle. It's just a hair thinner than the second-gen shuffle (0.3" thick versus the 2G's 0.41").

Sunday, March 29, 2009

AvatarLabs Announces Launch of App for iPhone and iPod Touch Based on DreamWorks Animation SKG Release 'Monsters vs. Aliens'

LOS ANGELES, March 24, 2009 /PRNewswire via COMTEX/ ----AvatarLabs, one of Hollywood's leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, announced today the U.S. launch of the "Monsters vs. Aliens" iPhone and iPod Touch application on Apple's App Store in support of the upcoming theatrical release from DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090324/LA87507)

There are two versions of the app available now on the Apple App Store. The LITE version is a free download that allows users to learn more about the film, watch videos, view downloadable film stills and find show times at nearby theaters. There is also a special interactive sneak peek of one of the film's Monsters: B.O.B., the indestructible gelatinous mass hidden from the public eye by the government.

"'B.O.B.' is one of our favorite characters from the film," says Mr. Cook, "so we jumped at the chance to feature him in the app. He's funny and gelatinous, which makes him exciting to animate, and perfect to play with for kids of all ages."

Users can also purchase the FULL app to receive a B.O.B. Bundle suite of activities, including:

   --  A soundboard with over 30 B.O.B. Blurbs
-- More ways to play with B.O.B. - from swiping and poking to
"eye-popping" experiences
-- Containment Center-tainment featuring "B.O.B. Says" and
"Monster Match" (with unique character cards and additional
B.O.B. sound clips) and 4 levels of B.O.B.'s favorite game:
"52 Pickup"

The B.O.B. apps are designed to take advantage of Apple's innovative Multi-Touch user interface and accelerometer, including tapping, tilting and shaking the device.

The free "MONSTERS VS. ALIENS" B.O.B. app and the "MONSTERS VS. ALIENS" B.O.B. Bundle for sale at $1.99 are both available from Apple's App Store on iPhone and iPod touch or at http://www.apple.com/iphone/appstore/

Other links:

Full App: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307956523&mt=8

Lite App:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308050447&mt=8

"We are very excited to launch these apps," Cook adds, "Bringing DreamWorks Animation's 'Monsters vs. Aliens' to the iPhone and iPod Touch means people can interact with the brand and its most popular character, wherever they are. Not only will this create more goodwill towards the brand, but it will also act like viral marketing, with friends and family being introduced to the character via this very fun and interactive medium."

ABOUT "MONSTERS VS. ALIENS:"

"Monsters vs. Aliens" is the latest film from DreamWorks Animation and marks the company's first feature film to be produced in stereoscopic 3D technology. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. Alerted to the threat of this new monster, the military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of other monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus.

Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, The President is persuaded by General W.R. Monger to enlist the motley crew of Monsters to combat the Alien Robot and save the world from imminent destruction.

ABOUT AVATARLABS

Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood's most successful online marketing, mobile and gaming agencies. The company is the winner of two 2008 Digital Movie Advertising Creative Showcase Awards, a 2008 "OMMA" Award, and four 2008 W-3 Awards, adding to a plethora of previously-won industry awards and honors.

AvatarLabs was recently behind the online promotional campaign for "Watchmen" and is currently working on an upcoming iPhone campaign promoting "Terminator Salvation." In addition, the company was also involved in the online marketing behind such major hit films as "The Dark Knight," "Wall-E," "Slumdog Millionaire" and "The Curious Case of Benjamin Button." Please visit www.avatarlabs.com or call (818) 784-2200.

SOURCE AvatarLabs

http://www.avatarlabs.com

source

Saturday, March 28, 2009

Loving the iPod shuffle

I don’t know if I’ve ever received so many e-mails and phone calls as I did on the morning Apple released the third-generation iPod shuffle. Friends and readers were all wondering what Apple was thinking releasing an iPod with no buttons. While I was surprised with the buttonless iPod, I decided to hold my judgement until I actually used one.

Once I had the iPod shuffle in my hands, I had the normal reaction when you see one of Apple’s new products for the first time—wow. It was so small, but it could hold so much music. However, I found the reaction of my family similar to those e-mails I referred to—where are the buttons?

I am an avid shuffle user and have been since the day Apple released the very first shuffle. I have always loved the compact size for those times when I’m on the go. That is the key, right there.

I have several iPods, and I use them all at different times, depending on what I’m doing. When I travel, I usually take two or three with me. My iPod classic is the workhorse that holds all my music; my nano is on a lanyard that I use on the plane and for long days at trade shows; and the shuffle is for short jaunts or walks.

More on the shuffle: Read Christopher Breen’s review of the new shuffle and Jason Snell’s video tour of the music player.

Whenever someone asks me what kind of iPod they should buy, I always ask them what they are going to use it for. That will determine my recommendation. If they want to play video, an iPod shuffle probably isn’t the right choice.

Some people I’ve spoken with say that they currently use an iPod nano and can’t see how they could ever use a shuffle. Okay, then the shuffle isn’t for you—move on.

I walk my dog everyday (OK, when it’s freezing cold, my wife walks the dog) and that’s when I use my shuffle. My shuffle has a very specific use in my life, and it fits that job very well.

I don’t want to be on my walk continually changing songs and looking at my iPod. I want to put it on, tuck it inside my jacket and not look at it again until I get back home.

That’s easy enough to do, especially with the new model. I make different playlists based on the type of music I want to listen to while on the walk and then go. Very simple.

The lack of buttons hasn’t hindered my use or fondness for the shuffle. As a matter of fact, with the controls on the earphones, I don’t notice the iPod much at all.

Isn’t that the way it should be? The last thing I want to do is constantly fumble around with my iPod while on a walk. Any iPod. I want to enjoy a few songs, play with the dog a bit, and then go back home.


Ready to go for a walk?

I thought the controls on the shuffle may be a bit confusing, but I went through them once sitting in the living room and I was good to go.

One legitimate concern I have heard is that the Apple earphones don’t work for everyone, but that’s being looked after, too. Several companies are coming out with earphones that will work with the new shuffle, so you’ll be able to control it just as if you were using the stock earphones from Apple.

I have playlists for Ozzy Osbourne, Black Stone Cherry and Velvet Revolver on my new shuffle, so I can let it pick some songs for me, or I can be more particular and choose the playlist I want to use. With VoiceOver and the controls on the earphones, this is really simple to do on the fly.

Choosing an iPod, especially the right iPod, is a very personal choice. You should put as much thought into that as you would choosing what music you’re going to buy to put on it.

For me, the iPod shuffle is perfect in every way. The controls are easy; it’s very small and tucks away nicely; and features like VoiceOver means that I can listen to what I want, when I want.

source

Friday, March 27, 2009

It's an iPod World

The transition is complete. My formerly heterogeneous home MP3 environment has transformed into a one-company, one-brand house. Everyone is using Apple iPods. If my home is a microcosm of the market, the MP3 industry has a major problem.

It wasn't always this way at my house. For a time my wife had an off-brand portable, exercise-friendly device. Then I bought her an iPod shuffle (no, not the new, buttonless one). Both my son and daughter had SanDisk Sansa e200s—nice, shiny 2GB models that handled music, video (sort of), and photos. The Sansas also had FM radios, which my kids almost never listened to. For the most part, they used the Sansas to download music from Real's Rhapsody service. For a while, my kids were happy. In fact, when one of the Sansas was stolen, we even replaced it with a similar model. Still, it was hard for the kids to ignore the Apple iPod marketing that was happening all around them. It didn't help that their experience with Real Rhapsody was more than a little frustrating. Music would inexplicably become unplayable on both players. Updating licenses within Rhapsody didn't help.

My son, 14, began his campaign for an iPod touch late last summer. Keep in mind that he never mentioned any player from any other manufacturer. He got the touch for Christmas and has rarely spent 5 minutes straight without it. Last year, my daughter started saving money for a PlayStation Portable. Since she's not much of a gamer, my wife and I never understood this. After seeing my son with his iPod touch and getting a look at some of the ads for the fourth-generation iPod nano, she switched gears. Last week, she took her savings and bought a bright, shiny, pink one. Like her brother, she's never without it.

During the years the kids had their Sansas, there were times of extreme gadget adoration, but they never lasted. It's different with the Apple iPods. In my son's case, I fear he may have glued the iPod touch to his hand. Interestingly, the other day he commented, "No one wants a Zune." He then asked me, "Does anyone buy them?" Yes, some people are buying Zunes, but they've clearly become more of a punch line than a viable product. Witness this exchange from the NBC espionage comedy Chuck:

"Chuck: Do we carry any Rush CDs in the store?
Morgan: No need, I got 'em all on my Zune.
Chuck: You have a Zune!?
Morgan: Heh, are you kidding me? No. No, I'll grab my iPod."

Ouch. I hope Bill Gates, who has said he won't let his kids have iPods in the home, wasn't a fan of that show.

The Zune is a quality—if uninspiring—player, but I don't see a lot of kids saving their money to buy one. This isn't necessarily Microsoft's fault. It seems that no one has successfully taken on the iPod. Look at SanDisk's Sansa division. Earlier this year it introduced the Sansa slotRadio player, which uses microSD cards. These retro devices are targeted at people who think iPods—and similar devices—are too complicated and would prefer to buy discrete song collections and albums—the way they did in the old days. SanDisk execs told me they were done trying to compete directly with Apple's iPods.

That said, is anyone really still competing with iPods? Colby, Cowon, Samsung, Sony, and others are still producing MP3 players, but I rarely see them in the wild. Honestly, not one of these products is as sexy, exciting, or innovative as the iPod touch. The touch, however, was not the game changer. In my opinion, the reason the MP3 market is on its way to becoming a one-man show is the iPhone.

Apple's iPhone is the single best combo phone/MP3 player. If you're buying a new phone, it's on your short list—it's on everybody's short list. For the majority of consumers, once they have an iPhone, there's no real need to buy a separate MP3 player. The iPhone is the gateway for Apple's music, video, apps, and iTunes ecosystem. Once consumers step in, they find the most extensible device and environment they've ever seen. Does any other product offer a similar experience?

I'm not saying an Apple monopoly of the MP3 market is a good thing, but it is a real possibility. More and more MP3 manufacturers are likely to bow out of the business. As I've said before, the Microsoft Zune will no longer be a standalone player. It will live as a feature in future Windows Mobile devices. I can't see much of a future for the Zune Marketplace, either.

Speaking of Zune Marketplace, software products and services of this ilk haven't done themselves any favors. For all the complaints I've heard (and myself have) about iTunes, it's still far better than Marketplace, Rhapsody, and essentially any other music utility software available today. Because it's designed for the iPod, it is a perfect marriage. Rhapsody is designed to support a huge list of devices and is expert in none.

My own iPod story is bound to be replayed over and over again in homes around the country. Take a look around you. How many music players aside from iPods (of all stripes) and iPhones do you see?


Arrow Full Apple Product Coverage
http://go.pcmag.com/apple
Arrow

source

Thursday, March 26, 2009

Apple hit with lawsuit over iPhone as e-book reader

There's some speculation that the Kindle for iPhone app may have sparked the lawsuit.

(Credit: CNET)

Earlier this month Apple got hit with a lawsuit over an "exploding" iPod Touch. Now it appears to be getting hit with a suit over the exploding e-book market.

A couple of blogs, including Apple Insider, are reporting that a Swiss communications firm, Monec Holding, has filed suit in a Virginia district court. Monec accuses the iPhone maker of "patent infringement, unfair trade practices, monopolization, and tortious interference for allegedly treading on its January 2002 patent No. 6,335,678 titled 'Electronic device, preferably an electronic book.'"

We've never heard of Monec, but the mission statement on its rather austere Web site claims it's "a leading innovator for mobile, globally usable communication solutions...with user-friendly products and pioneering solutions, Monec provides companies and users with secure, wireless access solutions which offer highest degree of flexibility, functionality, speed and independence."

Apparently, last year Monec also sued HP for patent infringement.

Apple Insider says Monec's beef centers on "Apple's move to distribute digital book reading applications through the App Store, which it subsequently sees as an endorsement by the Cupertino-based company that its touch-screen handset can serve as a capable eBook reader."

According to Monec, that violates a patent it filed for a "lightweight" electronic device with a "touch-screen" LCD display having the "dimensions such that (...) approximately one page of a book can be illustrated at normal size, this display being integrated in a flat, frame-like housing."

It's unclear what exactly set off the lawsuit but there's some speculation that it may have been prompted by Amazon's Kindle for iPhone e-book reader software appearing in Apple's App Store--even though Apple has had other e-book reader applications in the App Store for a while.

Apple had no comment about the lawsuit. How about you?

source

Wednesday, March 25, 2009

iPod man will keep president tuned in

BARACK Obama will be accompanied by his personal "body man" when he comes to London next week.

Reggie Love, the 26-year-old who does everything from getting the President sandwiches to loading his iPod will be at his elbow for virtually every minute of his three-day visit for the G20 summit.

The former university basketball star carries a bag which includes anything the president might need at short notice, including note pads, painkillers, a spare toothbrush, cold medication and breath freshener.

Mr Obama describes him as "the person who keeps me on schedule" and gave Mr Love the title "deputy political director" when he joined the White House staff after shadowing him throughout his election campaign

Also watching Mr Obama's every step will be the armed secret service bodyguards assigned to protect "Renegade", his code name. Twelve agents will accompany him on the plane, working eight-hour shifts to provide around-the-clock security.

More security personnel are already in London discussing his protection with Scotland Yard. They were said today to have vetoed a plan for Sarah Brown to entertain Michelle Obama on the Royal Train with the wives of the other G20 leaders.

Mr Obama's aides have spent several months planning the trip. Even though the president is here for the G20 economic summit it has all the trappings of a formal state visit.

The First Lady will have a team of eight accompanying her. They include a press officer and secretarial support as well as bodyguards.

Mr Obama will have at least 20 people in his close entourage. The most visible will be a military officer carrying the secret codes needed in the event of a nuclear crisis in a briefcase known as "the football".

The retinue on the flight to Stansted will also include his press secretary Robert Gibbs, Chief of Staff Rahm Emanuel, several assistants and his doctor.

The President will also be accompanied by his key economic and policy advisers for the G20 summit - including Secretary of State Hillary Clinton, Larry Summers, the head of the National Economic Council, and Christina Romer, chairman of the Council of Economic Advisers.

source

$50 million iPod ponzi schemer earns a 17 year prison sentence

Coming right on the heels of another high profile iPod-related scam, we bring you more news of someone using the good name of Apple for nefarious means.

Miami-based businessman Andres Pimstein managed to orchestrate a $50 million iPod investment scam on the University of Miami campus starting back in 2005.

His fraudulent business venture involved purchasing iPods at wholesale prices and purportedly reselling them at higher than market prices to a department store chain in Pimstein's native Chile. In reality, he was pulling a Madoff; enticing investors with promises of annual returns of up to 36 percent, while pocketing their money and paying their returns with money from other investors.

Pimstein pleaded guilty to a dozen wire-fraud counts in December and, along with a hefty 17 year prison sentence handed down by a federal judge on Friday, he must also turn over 5,540 of the iPods and an investment account totaling $138,522. Of course, this amount pales in comparison to the combined $40 million lost by at least 146 of the scheme's investors.

And so justice is served, and yet another Apple-abusing criminal is behind bars.

[via Cult of Mac]

source

EA SCRABBLE Now Available on iPhone and iPod Touch With Facebook Connect

LOS ANGELES, Mar 24, 2009 (BUSINESS WIRE) ----EA Mobile(TM), a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced that SCRABBLE on Apple's App Store now supports Facebook(R) Connect. The new edition of SCRABBLE connects the Facebook SCRABBLE application to a SCRABBLE game on iPhone(TM) and iPod(R) touch - or vice versa - allowing fans in the U.S. and Canada to have access to their favorite Hasbro-branded crossword puzzle game any time, any place.

"We're excited to be one of the first companies to bring this popular game to two of the most prolific platforms in recent years, the iPhone and Facebook," said Travis Boatman, Vice President of Worldwide Studios, EA Mobile. "With this new innovation, we're giving players the opportunity to engage in SCRABBLE games from an iPhone, iPod touch or Facebook seamlessly, whether at home, during work or on the road."

This connected version of SCRABBLE provides an intuitive interface that allows head-to-head challenges with family, friends or anyone accessing the game on Facebook, an iPhone or iPod touch. Start on Facebook and switch to iPhone or iPod touch to keep playing on the go. Connect with a Facebook friend from an iPhone or iPod touch or join a public game on Facebook. With easy tracking of scores and statistics, players always know where they rank against competitors. While playing SCRABBLE, gamers can enjoy built-in chat so they can converse with opponents and friends throughout the game. Players can also get help from in-game dictionaries.

"The 'pick up and go' integration between Facebook, iPhone and iPod touch allows SCRABBLE fans to truly stay connected to the game they love to play," said Mark Blecher, General Manager of Digital Gaming and Media at Hasbro. "It is a great example of how technology is opening new and exciting channels of gameplay for one of the most popular board games in North America."

SCRABBLE is available on Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore, and on Facebook for users in the U.S. and Canada, or by simply visiting www.eamobile.com. Customers who currently own SCRABBLE for the iPhone and iPod touch can download the update for free on their device. For information on pricing for all EA Mobile games, please visit www.eamobile.com.

About Scrabble

A family favorite since 1948, the Scrabble Brand Crossword game has sold has sold more than 100 million sets worldwide since its debut 60 years ago. Today there are between one and two million Scrabble games sold each year in North America and it can be found in one out of every three homes in America. The latest version, Scrabble: Diamond Anniversary Edition was released in 2008 in celebration of the game's ongoing popularity for the past six decades. Through an alliance forged between Hasbro and Electronic Arts (EA), Scrabble has also landed on digital gaming platforms including mobile phones, iPhone, iPod, iPod touch, Facebook and Pogo.com, EA's popular online gaming destination. Additionally, The National Scrabble Association sanctions more than 250 Scrabble tournaments and 300 Scrabble clubs in the United States and Canada.

About Hasbro

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. (C)2009 Hasbro, Inc. All Rights Reserved.

About EA Mobile

EA Mobile(TM) is the world's leading wireless entertainment publisher with award-winning games such as Tetris(R), Bejeweled(R), The Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also includes casual games based on the company's partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS(TM) brand, including Madden NFL Football, FIFA Soccer and NASCAR(R). EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone(TM) and iPod(R). For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Need for Speed, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro and are used with permission. iPhone and iPod are trademarks of Apple Inc. Facebook(R) is a registered trademark of Facebook Inc. All other trademarks are the property of their respective owners.

Facebook(R) is a registered trademark of Facebook Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5924645&lang=en

SOURCE: EA Mobile